The Weather Channel Latin America

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The Weather Channel Latin America
Twc logo resized.svg
The logo used in The Weather Channel Latin America. It was used in United States in the same period.
CountryLatin America
Broadcast areaLatin America and the Caribbean
HeadquartersBuenos Aires
Mexico City
Sao Paulo
Programming
Language(s)Spanish
Portuguese
Picture format480i (SDTV)
Ownership
OwnerLandmark Media Enterprises
History
Launched1996 (Latin America)
1998 (Brazil)
ClosedDecember 20, 2002

The Weather Channel Latin America (Spanish: El Canal del Tiempo, Portuguese: Canal do Tempo) is a former cable and satellite channel based on the American cable and satellite television network, The Weather Channel.

History

The channel was launched in November 1996 within Argentina, initially as a text-and-graphics service; the channel planned to mainly target Mexico, Brazil, and Argentina with Peru and Chile as secondary markets.[1][2] The channel operated from Atlanta, with sales and marketing initially based in Miami before satellites offices were set up in several Latin American countries. Many staff members were recruited from NBC's Canal de Noticias upon its closure in 1999.[1]

The channel started its Portugese-language version in 1998, where it competed with a Brazilian-owned TV service, TV Climatempo, which continues to operate to this day.[3][4]

As market research determined that Latin American consumers were not well-versed in meteorological science, programming that focused on weather education was added to the schedule. The channel also faced technical issues with delays to the Weather Star XL, which limited advertising revenues, as well as issues getting onto cable networks where capacity was almost full.[1]

On December 20, 2002 the network closed the channel to avoid cost cuts at its American operations.

Programs

  • Tiempo Internacional: 24-hour forecasts for Europe, America and the Americas (at :03:45 past each hour).
  • Destinos (Destinations): The 3-day forecast for cities in Florida (at :13:35 min past each hour) and cities in Latin America, like Acapulco, Rio de Janeiro and Santo Domingo (at :43:35 min each hour).
  • Nuestro Planeta/ Nosso Planeta (Our Planet): Information about the Earth (at :24:00 and :53:50 past each hour).
  • Negocios: Similar to TWC's Business Traveler's Forecast (at :28:15 and :58:05 past each hour).
  • Deportes: Forecasts for sporting events and outdoor activities (at :55:00 past each hour).
  • Primera Vista en las Américas (M-F): Morning programming block from 5am to 12pm ET, hosted by Carolina Saiz and Luis Carrera.
  • Ahora en las Américas (M-F): Afternoon programming block from 12pm to 8pm ET, hosted by Selene Feria and José Díaz-Arias.
  • Esta Noche en las Américas (M-F): Evening programming block from 8pm to 4am ET, hosted by Katrina Voss and Eduardo Rodriguez.

[5]

Pronóstico Local / Previsão Local

Screenshot of a local forecast segment from 1999.

The Latin American version of Local on the 8s, generated on the Weather Star XL platform. Forecasts aired every 10 minutes on the "0s" on the Spanish version and on the "5s" in Brazil. The length of segments is uniformly two and five minutes respectively. Some of the music used for these forecasts ended up playing on Weatherscan operated by The Weather Channel in 2003.

Cable viewers received a segment consisting of current conditions for local and regional observation sites, satellite images of the area, one-day and three-day forecasts for regional cities, and a solar and lunar almanac.[6] Satellite viewers would see forecasts for all of Latin America, or of certain nations.[7][8] If conditions warranted, a special screen would appear at the beginning to warn of severe weather conditions.[7][9]

Meteorologists/Forecasters/Executives

Director of Meteorology: Raul E. Jimenez.

Meteorologists (Forecasters): Gladys Diaz, Kathy Hoffman, Jose Lezcano, Vinicius Ubarana, Jacquelina Michienzi.

Director of Production/Programming: Antonio La Greca.

Manager of Production/Programming: Marisa Garcia - Villanueva

Coordinating Producer: Luis Alberto Gonzalez

Former Broadcasters

Spanish-speaking

  • Guillermo Arduino, now with CNN[10]
  • Lola Martinez
  • Eduardo Rodríguez
  • Carolina Saiz
  • Katrina Voss
  • Raul Ayrala
  • Selene Feria
  • María Antonieta Mejía
  • Maricarmen Ramos
  • Luis Carrera
  • Armando Benitez
  • Paola Elorza
  • Sal Morales
  • Luis Alberto Gonzalez
  • José Díaz-Arias
  • Gladys Rubio, who would serve as a hurricane expert.[11]

[12]

Portugese-speaking

  • Kátia Fernandes
  • Cibele Lorenzoni
  • Joana Madruga
  • Vanessa Miranda
  • Ricardo Nogueira

[13]

See also

References

  1. 1.0 1.1 1.2 Batten, Frank (2002). The Weather Channel: The Improbable Rise of a Media Phenomenon. Boston, Massachusetts: Harvard Business School Publishing. pp. 181–185. ISBN 1-57851-559-9.
  2. "Pantalla chica - LA NACION". LA NACION. 2010-05-10.
  3. Araújo, Mauricio (July 10, 2002). "Fim da década de 90. A TV ganha 2 canais de Meteorologia". tvmagazine.com.br.
  4. "Confusão entre os canais meteorológicos". telaviva.com.br. March 25, 1998.
  5. "espanol.weather.com - Televisión". 2002-03-12. Archived from the original on 2002-03-12. Retrieved 2019-04-26.
  6. "Pronostico Local Santiago de Chile The Weather Channel Latinoamèrica (24 de Junio de 1999) (1)". YouTube. February 17, 2015.
  7. 7.0 7.1 "The Weather Channel Brasil". YouTube. June 23, 2018.
  8. "Pronóstico América Latina The Weather Channel". YouTube. November 30, 2012.
  9. "Pronostico Local Santiago de Chile The Weather Channel Latinoamèrica (12 de Junio de 2000)". YouTube.
  10. "Guillermo Arduino". CNN en Espanol.
  11. "Pronóstico del huracán Isidore". YouTube.
  12. "Nuestros Presentadores". espanol.weather.com. Archived from the original on October 17, 2002.
  13. "Os apresentadores". br.weather.com. Archived from the original on October 4, 2002.

External Links