2013 Rebrand

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The 2013 Rebrand (known internally as "Enhanced" or colloquially referred to as "Weather all the Time" or shortened to "WATT") was one of The Weather Channel's major rebrands. Commissioned and pitched in early 2013, The Weather Channel contracted Trollbäck+Company to create a new brand identity and visual system.[1] The 2013 Rebrand launched on November 12, 2013.[1]