2013 Rebrand: Difference between revisions

The '''2013 Rebrand''' (known internally as "Enhanced" or colloquially referred to as "Weather all the Time" and often shortened to "WATT") was one of [[The Weather Channel]]'s major rebrands. Commissioned and pitched in early 2013, The Weather Channel contracted Trollbäck+Company to create a new brand identity and visual system.<ref>{{Cite web|title=The Weather Channel {{!}} Work {{!}} Trollbäck+Company {{!}} Branding and Design Studio|url=https://trollback.com/projects/weather-channel/|last=|first=|date=|website=Trollbäck+Company|url-status=live|archive-url=|archive-date=|access-date=}}</ref> The 2013 Rebrand launched on November 12, 2013.  

This rebrand brought a new unified brand identity to The Weather Channel with a modern feel that included new typefaces, new local and national graphics, and new studio sets.